Maffra Business Statistics 2025
Statistical area (SA2)
VIC · SA2 205051101 · Wellington (SA3) · Area overview
- Actively trading businesses
- 1,458
- Population (SA2 ERP)
- 15,549
- Per 1,000 residents
- 93.8
- Business growth YoY
- -0.3%
Whole SA2, not a single suburb
- Prior year businesses
- 1,463
- Change vs prior year
- -5
- Active ABNs (mapped)
- 3,935
≠ currently trading
If you searched for a suburb, these numbers are for the whole statistical area, not a council suburb boundary. ABS publishes business and population counts at SA2, not suburb. Why SA2, not suburb?
New ABN status (12m cohort): 420.
Businesses by employment size
ABS CABEE employment size bands (data as at 2025-06-30)
| Employment size | Businesses | Share |
|---|---|---|
| Non-employing | 968 | 66.4% |
| 1–4 | 337 | 23.1% |
| 5–19 | 108 | 7.4% |
| 20–199 | 33 | 2.3% |
| 200+ | 3 | 0.2% |
ABN entity types
Active ABNs mapped to this SA2 via postcode (3,935). Entity type is from the ABR public extract — not the same as ABS actively trading businesses.
| Entity type | Active ABNs | Share |
|---|---|---|
| Individual / sole trader | 1,873 | 47.6% |
| Family partnership | 527 | 13.4% |
| Private company | 495 | 12.6% |
| Self-managed super fund | 272 | 6.9% |
| Discretionary services trust | 201 | 5.1% |
| Other incorporated entity | 163 | 4.1% |
| Discretionary investment trust | 131 | 3.3% |
| Partnership | 99 | 2.5% |
| Other | 174 | 4.4% |
Businesses by industry
ABS CABEE — ANZSIC division (data as at 2025-06-30)
All industries
| Industry | Businesses | Share | YoY |
|---|---|---|---|
| Agriculture, Forestry and Fishing | 514 | 35.3% | 0.6% |
| Construction | 258 | 17.7% | -3.0% |
| Rental, Hiring and Real Estate Services | 124 | 8.5% | 5.1% |
| Other Services | 73 | 5.0% | -5.2% |
| Transport, Postal and Warehousing | 71 | 4.9% | -11.3% |
| Professional, Scientific and Technical Services | 63 | 4.3% | -3.1% |
| Retail Trade | 61 | 4.2% | -3.2% |
| Accommodation and Food Services | 59 | 4.0% | -3.3% |
| Health Care and Social Assistance | 57 | 3.9% | 9.6% |
| Manufacturing | 54 | 3.7% | 1.9% |
| Administrative and Support Services | 45 | 3.1% | 0.0% |
| Wholesale Trade | 26 | 1.8% | 18.2% |
| Arts and Recreation Services | 17 | 1.2% | 0.0% |
| Financial and Insurance Services | 14 | 1.0% | 7.7% |
| Education and Training | 11 | 0.8% | 22.2% |
| Information Media and Telecommunications | 5 | 0.3% | 25.0% |
| Mining | 3 | 0.2% | -25.0% |
| Electricity, Gas, Water and Waste Services | 3 | 0.2% | 0.0% |
Fastest-growing industries
- Wholesale Trade18.2%
- Health Care and Social Assistance9.6%
- Rental, Hiring and Real Estate Services5.1%
- Manufacturing1.9%
- Agriculture, Forestry and Fishing0.6%
Industries with more relative room
Under-indexed vs similar SA2s in VIC (density per 1,000). Use as a research starting point — not investment advice.
| Industry | Local /1,000 | vs peers | Businesses |
|---|---|---|---|
| Financial and Insurance Services | 0.9 | 0.29× | 14 |
| Professional, Scientific and Technical Services | 4.1 | 0.41× | 63 |
| Education and Training | 0.7 | 0.46× | 11 |
| Health Care and Social Assistance | 3.7 | 0.56× | 57 |
| Administrative and Support Services | 2.9 | 0.65× | 45 |
| Retail Trade | 3.9 | 0.68× | 61 |