Norlane Business Statistics 2025
Statistical area (SA2)
VIC · SA2 203021488 · Geelong (SA3) · Area overview
- Actively trading businesses
- 587
- Population (SA2 ERP)
- 8,833
- Per 1,000 residents
- 66.5
- Business growth YoY
- 3.3%
Whole SA2, not a single suburb
- Prior year businesses
- 568
- Change vs prior year
- +19
- Active ABNs (mapped)
- —
≠ currently trading
If you searched for a suburb, these numbers are for the whole statistical area, not a council suburb boundary. ABS publishes business and population counts at SA2, not suburb. Why SA2, not suburb?
Businesses by employment size
ABS CABEE employment size bands (data as at 2025-06-30)
| Employment size | Businesses | Share |
|---|---|---|
| Non-employing | 424 | 72.2% |
| 1–4 | 112 | 19.1% |
| 5–19 | 35 | 6.0% |
| 20–199 | 17 | 2.9% |
| 200+ | 0 | 0.0% |
Businesses by industry
ABS CABEE — ANZSIC division (data as at 2025-06-30)
All industries
| Industry | Businesses | Share | YoY |
|---|---|---|---|
| Transport, Postal and Warehousing | 215 | 36.6% | 1.9% |
| Construction | 102 | 17.4% | -5.6% |
| Administrative and Support Services | 43 | 7.3% | 13.2% |
| Retail Trade | 40 | 6.8% | 5.3% |
| Health Care and Social Assistance | 30 | 5.1% | 0.0% |
| Other Services | 28 | 4.8% | -9.7% |
| Manufacturing | 26 | 4.4% | 18.2% |
| Rental, Hiring and Real Estate Services | 26 | 4.4% | 4.0% |
| Professional, Scientific and Technical Services | 25 | 4.3% | 38.9% |
| Accommodation and Food Services | 18 | 3.1% | 20.0% |
| Wholesale Trade | 15 | 2.6% | 25.0% |
| Financial and Insurance Services | 5 | 0.9% | -16.7% |
| Education and Training | 4 | 0.7% | -20.0% |
| Arts and Recreation Services | 4 | 0.7% | -20.0% |
| Electricity, Gas, Water and Waste Services | 3 | 0.5% | — |
| Public Administration and Safety | 3 | 0.5% | — |
Fastest-growing industries
- Professional, Scientific and Technical Services38.9%
- Manufacturing18.2%
- Administrative and Support Services13.2%
- Retail Trade5.3%
- Rental, Hiring and Real Estate Services4.0%
Industries with more relative room
Under-indexed vs similar SA2s in VIC (density per 1,000). Use as a research starting point — not investment advice.
| Industry | Local /1,000 | vs peers | Businesses |
|---|---|---|---|
| Professional, Scientific and Technical Services | 2.8 | 0.35× | 25 |
| Rental, Hiring and Real Estate Services | 2.9 | 0.36× | 26 |
| Accommodation and Food Services | 2.0 | 0.53× | 18 |
| Wholesale Trade | 1.7 | 0.64× | 15 |
| Health Care and Social Assistance | 3.4 | 0.67× | 30 |
| Construction | 11.5 | 0.68× | 102 |