Rosebud - McCrae Business Statistics 2025
Statistical area (SA2) · Includes Rosebud and McCrae
VIC · SA2 214021384 · Mornington Peninsula (SA3) · Area overview
- Actively trading businesses
- 1,748
- Population (SA2 ERP)
- 23,508
- Per 1,000 residents
- 74.4
- Business growth YoY
- 3.8%
Whole SA2, not a single suburb
- Prior year businesses
- 1,684
- Change vs prior year
- +64
- Active ABNs (mapped)
- 7,077
≠ currently trading
If you searched for a suburb, these numbers are for the whole statistical area (includes rosebud and mccrae), not a council suburb boundary. ABS publishes business and population counts at SA2, not suburb. Why SA2, not suburb?
New ABN status (12m cohort): 896.
Businesses by employment size
ABS CABEE employment size bands (data as at 2025-06-30)
| Employment size | Businesses | Share |
|---|---|---|
| Non-employing | 1,064 | 60.9% |
| 1–4 | 504 | 28.8% |
| 5–19 | 154 | 8.8% |
| 20–199 | 25 | 1.4% |
| 200+ | 3 | 0.2% |
ABN entity types
Active ABNs mapped to this SA2 via postcode (7,077). Entity type is from the ABR public extract — not the same as ABS actively trading businesses.
| Entity type | Active ABNs | Share |
|---|---|---|
| Individual / sole trader | 3,619 | 51.1% |
| Private company | 1,225 | 17.3% |
| Self-managed super fund | 663 | 9.4% |
| Discretionary services trust | 425 | 6.0% |
| Discretionary investment trust | 327 | 4.6% |
| Strata title | 169 | 2.4% |
| Family partnership | 160 | 2.3% |
| Other incorporated entity | 127 | 1.8% |
| Other | 362 | 5.1% |
Businesses by industry
ABS CABEE — ANZSIC division (data as at 2025-06-30)
All industries
| Industry | Businesses | Share | YoY |
|---|---|---|---|
| Construction | 537 | 30.7% | 0.8% |
| Professional, Scientific and Technical Services | 186 | 10.6% | 10.7% |
| Rental, Hiring and Real Estate Services | 167 | 9.6% | 5.0% |
| Health Care and Social Assistance | 136 | 7.8% | 0.7% |
| Retail Trade | 112 | 6.4% | -6.7% |
| Administrative and Support Services | 97 | 5.5% | 0.0% |
| Accommodation and Food Services | 95 | 5.4% | 1.1% |
| Transport, Postal and Warehousing | 89 | 5.1% | 21.9% |
| Other Services | 89 | 5.1% | 7.2% |
| Manufacturing | 67 | 3.8% | 4.7% |
| Financial and Insurance Services | 45 | 2.6% | 18.4% |
| Arts and Recreation Services | 38 | 2.2% | 18.8% |
| Wholesale Trade | 31 | 1.8% | 14.8% |
| Education and Training | 24 | 1.4% | 9.1% |
| Agriculture, Forestry and Fishing | 18 | 1.0% | 12.5% |
| Information Media and Telecommunications | 7 | 0.4% | -41.7% |
| Public Administration and Safety | 6 | 0.3% | -14.3% |
| Electricity, Gas, Water and Waste Services | 4 | 0.2% | 0.0% |
Fastest-growing industries
- Transport, Postal and Warehousing21.9%
- Arts and Recreation Services18.8%
- Financial and Insurance Services18.4%
- Wholesale Trade14.8%
- Professional, Scientific and Technical Services10.7%
Industries with more relative room
Under-indexed vs similar SA2s in VIC (density per 1,000). Use as a research starting point — not investment advice.
| Industry | Local /1,000 | vs peers | Businesses |
|---|---|---|---|
| Agriculture, Forestry and Fishing | 0.8 | 0.44× | 18 |
| Wholesale Trade | 1.3 | 0.51× | 31 |
| Financial and Insurance Services | 1.9 | 0.55× | 45 |
| Transport, Postal and Warehousing | 3.8 | 0.58× | 89 |
| Education and Training | 1.0 | 0.63× | 24 |
| Rental, Hiring and Real Estate Services | 7.1 | 0.72× | 167 |